When talking about the development of Indonesia tourism, you’ve probably noticed how in the past few years certain destinations have grown much faster than before. Access is getting easier, facilities are getting more organized, and promotions on social media are appearing more frequently. Behind all of that, there’s a major government initiative designed to accelerate national tourism through the five super priority destinations in Indonesia. This program was created to elevate tourism standards so they become more comfortable, competitive, and aligned with global expectations. But have you ever wondered why these five destinations were chosen? Through this article, you’ll learn everything you need to know about these priority areas.
Table of Contents
TL;DR
- The super priority destinations in Indonesia are five tourism areas developed as the main focus of national tourism.
- The goal is to enhance tourism quality, infrastructure, and appeal to compete with international destinations.
- These five destinations are Lake Toba, Borobudur, Mandalika, Likupang, and Labuan Bajo.
- Each offers unique experiences ranging from cultural travel, marine adventures, to scenic outdoor activities.
- If you want to explore Indonesia with a more comfortable and organized experience, you can join an open trip or private trip with IndonesiaJuara Trip.
What is Super Priority Destination in Indonesia?
The super priority destinations in Indonesia are a government program aimed at boosting national tourism by developing five major destinations with strong economic, cultural, and natural potential. This initiative covers many aspects, including airport development, road improvements, upgraded tourism facilities, and international market promotion. So, when you travel to one of these five areas, you’ll notice a much more comfortable experience compared to a few years ago.
Another purpose of this program is to distribute tourism more evenly across the country. For years, Bali has been the main tourism magnet, but with these five super priority destinations, Indonesia aims to create a more balanced tourism landscape while increasing economic impact for local communities. This program is also closely tied to regional development, cultural preservation, and strengthening local economies. So every time you visit a priority destination, you’re also contributing to the advancement of Indonesia’s travel industry.
What Are the 5 Super Priority Destinations in Indonesia?
There are five super priority destinations in Indonesia officially selected by the government: Lake Toba, Borobudur, Mandalika, Likupang, and Labuan Bajo. These destinations were chosen because they each have strong potential to become world-class tourism areas. Here’s a complete explanation of each destination and why you should consider adding them to your next travel plan:
1. Lake Toba
Lake Toba is a destination that never leaves the list of the best places to visit in Indonesia. Located in North Sumatra, it is one of the largest volcanic lakes in the world. The presence of Samosir Island at the center adds a unique character rarely found elsewhere. Lake Toba was chosen as one of the super priority destinations in Indonesia due to its rich natural beauty and strong Batak cultural heritage. You can enjoy cool weather, peaceful water views, lush hills, and firsthand encounters with Batak traditions that have existed for centuries. In addition, access to Lake Toba has become much easier thanks to the development of Silangit Airport and road improvements connecting major tourist spots.
Activities you can do at Lake Toba:
- Explore Samosir Island and visit traditional villages like Tomok and Ambarita.
- Trek to Holbung Hill for a higher vantage point of Lake Toba.
- Take a boat trip around the lake for a calmer and more immersive experience.
- Try Batak cuisine such as arsik or naniura.
- Watch cultural performances like the Sigale-gale dance.
This place is perfect if you want a calm getaway while still enjoying strong cultural experiences.
2. Borobudur
Borobudur Temple is a world-famous cultural icon and the largest Buddhist temple on the planet. Located in Magelang, Central Java, it is listed as a UNESCO World Heritage Site. As one of Indonesia’s top cultural destinations, Borobudur carries deep historical value. Thousands of relief panels tell stories of Buddha’s spiritual journey, showcasing the greatness of ancient Indonesian civilization. The super priority program enhances not only the temple but also the surrounding tourism ecosystem, including village tourism development, jeep tour routes, and cultural attractions.
Activities you can do in Borobudur:
- Sunrise viewing at Punthuk Setumbu, a photographer favorite.
- Jeep tours around the Menoreh Hills with exciting tracks.
- Explore local villages like Candirejo and experience cultural activities.
- Try regional dishes like mangut lele, wedang uwuh, or tahu bacem.
- Learn about the temple’s history with explanations about its symbolic reliefs.
Borobudur is ideal if you want a cultural getaway packed with meaningful activities.
3. Mandalika
Next is Mandalika, a tourism area located in Lombok, West Nusa Tenggara. The region has undergone massive development as a premium tourism destination. The Mandalika Circuit, home to MotoGP, has brought global attention to the area. But beyond the circuit, Mandalika offers stunning beaches, easy-access hills, and a peaceful atmosphere. Government development in this area focuses on hotel expansion, modern tourism facilities, and better access routes.
Activities you can do in Mandalika:
- Visit Kuta Mandalika Beach with its soft sand and clear water.
- Take a short trek to Merese Hill, ideal for afternoon sightseeing.
- Relax at Tanjung Aan Beach, one of Lombok’s most iconic beaches.
- Join international events like MotoGP or major concerts.
- Stay at modern hotels within the Mandalika area.
Mandalika suits you if you want a modern yet nature-forward holiday experience.
4. Likupang
Likupang, located in North Sulawesi, is one of the rising destinations thanks to Indonesia’s super-priority tourism program. This area is known for its crystal-clear waters, white-sand beaches, and rich underwater scenery. Although it’s not as popular as Bali or Labuan Bajo yet, that’s exactly what makes Likupang appealing. The atmosphere is calmer and less crowded, making it perfect for you if you need a short escape from your daily routine. The government has also improved infrastructure in the region, including better road access and upgraded tourist facilities.
Activities you can do in Likupang:
- Island hopping to Lihaga Island, known for its incredibly clear waters.
- Visiting Paal Beach, a favorite spot for relaxing and taking photos.
- Snorkeling or diving to see vibrant coral reefs and colorful fish.
- Exploring local tourism villages that offer lush scenery and an authentic atmosphere.
- Trying Manado’s signature dishes, especially if you’re a fan of spicy food.
Likupang is perfect for those of you who love beach-style getaways with destinations that still feel “fresh” and unspoiled.
Read more: Komodo Island Complete Guide with IndonesiaJuara Trip
5. Labuan Bajo
Lastly, but definitely not least in popularity, is Labuan Bajo, one of Indonesia’s new global tourism icons. Labuan Bajo is located in East Nusa Tenggara and serves as the gateway to Komodo National Park, home to the Komodo dragon, the largest ancient reptile in the world. In addition, this area is also famous for its live-on-board experience on traditional phinisi boats, where you can sleep on deck while exploring exotic little islands. As one of Indonesia’s five super-priority destinations, Labuan Bajo has received major infrastructure development, from upgraded ports and airports to improved tourism facilities.
Activities you can do in Labuan Bajo:
- Trekking on Padar Island, one of the most iconic viewpoints.
- Seeing Komodo dragons up close on Komodo Island or Rinca.
- Snorkeling at Pink Beach, known for its uniquely colored sand.
- Swimming with manta rays at Manta Point.
- Joining a phinisi sailing trip through a Labuan Bajo tour, an experience you definitely shouldn’t miss.
Labuan Bajo is perfect for those of you who love adventure, ocean exploration, and discovering a more exotic side of Indonesia.
Tips for Choosing the Right Super Priority Destination in Indonesia
To help you plan your trip better, here are some tips you can consider:
- Do Your Destination Research
Start by learning about the destination’s character, from weather and travel access to local regulations. Information like operating hours or activity levels helps you prepare more effectively. With solid research, your journey will feel smoother and more enjoyable. - Prepare a Flexible Itinerary
You can create a detailed itinerary, but still leave room for adjustments so your trip doesn’t feel too rigid. Flexible planning also helps if weather or on-ground conditions change. This way, you can enjoy the experience without unnecessary pressure. - Set a Clear Budget
Determine your main expenses, such as transportation, accommodation, and entrance fees. Also prepare a contingency fund for unexpected needs. With good financial planning, you can enjoy your trip without worry. - Prepare Personal Essentials
Pack basic needs like personal medication, skincare, and clothes according to your activities. Bringing extras like a power bank or reusable bottle also makes traveling easier. Preparing these early helps you stay relaxed and ready for different situations. - Use Trusted Travel or Guide Services
Consider using a reliable travel agency or local guide if you want a smoother journey with less risk of getting lost. They usually have local insights that enrich your travel experience. With their help, you can explore more confidently.
Read more: Indonesia Named the World’s Best Destination for Island Hopping: Here’s Why!
Let’s Explore Indonesia’s Beauty with IndonesiaJuara Trip!
After going through everything above, you now have a complete picture of the five super priority destinations in Indonesia that are currently at the center of the country’s tourism development. From Borobudur with its rich history, Mandalika with its blend of culture and sport tourism, Labuan Bajo as home to the Komodo dragon, Lake Toba with its Batak heritage and vast volcanic landscape, to Likupang with its peaceful tropical coast, each one offers something different depending on your travel style.
If reading this makes you even more excited to travel, you can start with one of the most accessible destinations suitable for all types of travelers: Labuan Bajo. You can join a Labuan Bajo tour package with IndonesiaJuara Trip to make your journey more comfortable and hassle-free. You can also explore other beautiful corners of Indonesia through our travel packages such as Sumba tour, Raja Ampat tour, Derawan tour, Misool tour, Luwuk Banggai tour, and Nusa Penida tour. With so many options, all you need to do is choose which destination fits your next getaway!
